#Practical #ClassRoomTraining #Job-Ready #2019-Updated-Course

Certified Digital Marketing Course.
100% Internship & JOB assistance

An Exclusive Course Created by Industry Experts!

Become & Certified by end of this Course.

Student ratings

4.8 of 5 Student rating on SwitchUp
(1,830 Participants)

A Digital Marketing Institute with you every step of the way, from day one and onwards.

  • personal-mentor

    Personal mentor

    Your industry insider
  • homepage-assets/career-tracks/section2-advisor.png

    Student advisor

    Your accountability friend
  • homepage-assets/career-tracks/section2-community.png

    Student community

    Your support network
  • homepage-assets/career-tracks/section2-coach.png

    Career coach

    Your career counsellor

Build your marketing career

Digital marketing jobs pay almost twice as much as similar roles in adjacent industries

Digital Marketing Manager
INR 55,000
SEO Specialist
INR 28,000
010k20k30k 40k50k60k70k 80k

More than 500,000 JOB opportunities in Digital Marketing related roles.

Your path to becoming a certified Digital Marketer!

  • Learn with a community

    Regular classroom sessions with your mentor, a talented peer community network, and conversations that’ll get your wheels turning.

  • Build your Skills

    Through Platform Knowledge Master SEO, content marketing, paid advertising, and more through real-world projects designed by industry experts.

  • Personalized career coaching

    Meet 1-on-1 with your own marketing career coach and create a custom plan for starting or advancing your career.s

  • Be interview-ready

    Get invaluable tips from our experts as they review your resume and portfolio, then master the art of the interview through mock sessions.

  • Access to our network

    You’ll get exclusive access to a network of hiring professionals ready to help you start or advance your marketing career.

  • Get a job

    With help from your mentor, career coach, and our hiring partners, you’ll get a foot in the door most work years for.

Shape Your Career in Digital Marketing, Learn from the Industry Experts.

Vetted by industry expert

S-Tek's Digital Marketing Career Track curates the best content available from digital marketers like me. Their mentor-led curriculum is a great option for anyone looking to begin a career in digital marketing!
Hiren Joshi
Founder & CEO, Bee Online Communication Pvt Ltd

What you'll learn in this digital marketing course?

You’ll learn the digital skills and analytical mindset you need to grow revenue for any client/business you work on.

By the end of the course, you'll:

Learn to think like a digital marketer and apply an experiment-based approach to any marketing problem

Use specialized digital marketing tactics like content marketing and display advertising with confidence

Make data-driven marketing decisions and drive web traffic where it matters most

Ace the digital marketing interview and start your career in this lucrative new field

online marketing course

Digital Marketing
Career Opportunities
in India



All the human support you need

We’ll be there to support you at every step of the way. Here’s how:

mentor

Learn Digital Marketing from Industry Experts

Each week, as you progress through the curriculum and your projects, you'll meet 1-on-1 with your mentor. Ask them questions about course materials, get feedback on projects, or ask for career advice--the time is yours.

career_guidance

Student advisor and community managers

Your advisor will be there to support you, with tips on everything from time management to navigating the course. Stuck? Our community managers are there to help you work through the course. Think of them as your own personal support team.

networking

Job support from personal career coach

You'll meet 1-on-1 with your dedicated career support coach throughout your learning experience and they'll share personalized, career-advancing tips and advice at strategic points throughout the course.

Digital Marketing Jobs Pay Almost Twice as Much as Similar Roles in Adjacent Industries.

Meet a few of our mentors

Hiren Joshi
Founder - Bee Online Communication Pvt Ltd

There’s a huge leap from learning the theory of Digital Marketing to executing it. With nearly a decade of technical marketing experience, I’m excited to show students the impact they can have with the new skills they’re learning!

Brands Worked With: Balaji Wafers, Baskin Robbins & Phillips etc.
Abhishek Shah
Head Digital – Ally Digital Media

I'm really excited to have the chance to provide input, support, and feedback to people looking to get into this fun and fast-moving field.

Brands Worked with: Kalyan Jewellers, Pidilite & JM Finance etc.
Himanshu Verma
Senior Digital Marketing Strategist

Taking control of your career through education is the best investment you can ever make. I love to share my expertise with people who are as passionate about digital marketing as I am and who want to be on the cutting edge of marketing technology.

Brands Worked with: Indian Oil, L&T & Welspun etc
Mohini Singh
Senior Digital Project Manager

Digital Marketing is more than just a career to me, it's a passion! I'm very excited to share my experiences with students looking to break into this rewarding field.

Brands Worked with: Priyagold, Quickr, & Euro Kids

Curriculum - what you'll learn

Our world-class online curriculum contains the best digital marketing resources created by our team of digital marketing experts and hand-picked from the web. We structure everything into a logical sequence so you can learn what's most important all in one place.

MODULE 1

Introduction to Digital Marketing

This module will help students to get overall prospective about digital marketing and its various platforms.

Duration: 2 hours
Read more
  • Introduction to Marketing & Branding
  • Introduction to Digital Marketing
  • Traditional v/s Digital Marketing
  • Factors for Rise of Digital marketing
  • Introduction to SEO, SEM, Social Media, Google Analytics, Affiliate Marketing, Content Marketing & Other Important modules

MODULE 2

Blogging

This module will help students to understand the need of website/blog and the process about making a website or blog.

Duration: 1:30 hours
Read more
  • Introduction (What & Why)
  • Importance of Website/Blog Planning
  • Phases Website Design Process (Analysis, Planning, Design, Content,
  • development, testing, deployment)
  • How to Choose Niche

MODULE 3

How to Make Website/Blog

This module will help students to understand how to create their own website/blog?

Duration: 1:30 hours
Read more
  • Steps to Start a Blog (Choose Platform, Domain name, Hosting, Installation, Design & layout) with WordPress
  • Explore WordPress Dashboard
  • Setting up & Editing Theme
  • Creating Pages on the Website/Blog
  • Publishing Blogs & Articles
  • Plugins & Widgets
  • Blogging stats, facts & insights

MODULE 4

Customer Research

This module will help students to understand different types of customers and how to create customer/buyer personas.

Duration: 2 hours
Read more
  • Introduction(What & Why)
  • Customer Persona Creation Steps/Questions
  • Example of Customer Personas

MODULE 5

Introduction to SEO

This module will help students to have basic idea about what is SEO & how it works.

Duration: 1:30 hours
Read more
  • How Search Engine Works
  • SEO v/s SEM
  • Introduction to SEO (On Page & Off Page)

MODULE 6

Keyword Research

This module will help students to learn how to find best keywords for websites to start with SEO activities.

Duration: 1:30 hours
Read more
  • Buyer Persona
  • Finding Seed keywords
  • Low hanging fruits (Long tail keywords)
  • Prioritize final List of keywords
  • Tools: Google Keyword Planner, UberSuggest, SEMRush

MODULE 7

On Page SEO

In this module students will learn about different On Page Optimization techniques.

Duration: 1:30 hours
Read more
  • On Page Introduction
  • Keyword Mapping
  • Basic HTML tags (Only Relevant to SEO)
  • On Page Meta Tags
  • Content
  • Website Architecture

MODULE 8

Technical On Page SEO

In this module students will learn about different advance On Page Optimization techniques to make their SERP listing more attractive.

Duration: 1:30 hours
Read more
  • Robots.txt
  • URL
  • XML Sitemap
  • Canonicalization
  • Schema
  • Broken Links
  • What to avoid in On Page (Black HAT SEO)

MODULE 9

Off Page SEO

In this module students will learn about what is Off Page Optimization and basics of link building.

Duration: 1:30 hours
Read more
  • Off Page SEO Introduction
  • What is Link building & its Anatomy
  • Importance of Backlinks
  • Backlinks (do follow and no follow)
  • Inbound & Outbound Links
  • Types of Links (Good & Bad)

MODULE 10

Advance Off Page SEO

In this module students will learn about various Off Page Optimization(Link Building) techniques & tips to optimize the Website in Google Search.

Duration: 1:30 hours
Read more
  • Anchor Text – Variation
  • Different Ways to do Link Building (Directories, Articles, Content marketing,
  • Guest Blogging, Web 2.0, Social Bookmarking etc.)
  • Content is HIGH Quality and Unique and Well Researched
  • What to Avoid in Link Building

MODULE 11

SEO Audits & Measurement

In this module students will learn about various Off Page Optimization(Link Building) techniques & tips to optimize the Website in Google Search.

Duration: 1:30 hours
Read more
  • Anchor Text – Variation
  • Different Ways to do Link Building (Directories, Articles, Content marketing,
  • Guest Blogging, Web 2.0, Social Bookmarking etc.)
  • Content is HIGH Quality and Unique and Well Researched
  • What to Avoid in Link Building

MODULE 12

Algorithms & SEO Reporting

In this module Students will learn about different Google Algorithms & SEO Reporting parameters.

Duration: 1:30 hours
Read more
  • What are the algorithms
  • Algorithm timeline (History)
  • Algorithm Effects (Case Studies)
  • SEO Reporting

MODULE 13

Introduction to SEM – Fundamentals & Case studies

In this module students will have basic understanding of Search Engine Marketing fundamentals.

Duration: 1:30 hours
Read more
  • What is SEM?
  • Why Google Ads?
  • Where do Google ads show (networks, devices)?
  • Ads Terminologies
  • How Does the SEM Auction Work?
  • Structure of an Ads Account

MODULE 14

Setting Up Google Ads Campaign

In this module students will have in-depth understanding of how to set up Google Ads campaigns, different ads format & working on ad copies.

Duration: 1:30 hours
Read more
  • Campaign Types – Introduction to Search, Display (including Videos), Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of SN Campaign
  • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
  • DKI
  • Ad Extensions

MODULE 15

Keywords, Ads, Landing Pages & Bidding

In this module students will learn how to perform keyword research and other importance aspects of campaigns.

Duration: 3 hours
Read more
  • Keyword Research
    • Keyword Planner & Estimator
  • Keyword Match types
  • Landing Page
  • Bidding and Budget
  • Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.

MODULE 16

Display Network, Ad Formats & More

In this module students will learn more about display network, different ad formats and other targeting options.

Duration: 3 hours
Read more
  • Introduction to Google Display Network
  • Display Campaigns – Targeting Options – including remarketing introduction
  • Display Ad Formats
  • Ad Gallery Tool
  • Create two GDN Campaigns:
    • Demographic, Topic, Interest and Placement Targeting
    • Remarketing lists
  • Conversion Tracking – Set up process

MODULE 17

Mobile Ads

In this module students will learn more about mobile specific ad campaigns and optimizing strategies.

Duration: 1 hours
Read more
  • Mobile-specific Ad Campaigns
  • Optimization Strategies
  • Creating different Mobile Optimize Ads

MODULE 18

YouTube Promotions Video Ads

In this module students will learn more about YouTube & how to market business/products/services via YouTube promotions

Duration: 1 hours
Read more
  • What is YouTube Marketing & Why its Important?
  • YouTube Account Set up
  • How to optimize Videos for SEO & Rankings
  • Different Types of Videos to create for YouTube
  • How to Market YouTube Channel & Videos
  • How to Run YouTube Advertising Campaign
  • YouTube Analytics

MODULE 19

Performance Tracking

In this module students will learn more about Google Ads dashboard & various different reporting measurement.

Duration: 1 hours
Read more
  • Why Reporting is Important
  • Important Metrics to Monitor
  • Report Editor – Running different types of reports
  • Account Audit Demo – Wordstream Account Audit Tool (or any other relevant free/paid tools). Preferably Free.

MODULE 20

Introduction to Social Media

Gain a strong fundamental understanding of how Social Media Marketing works and its importance in the Digital Marketing mix.

Duration: 1:30 hours
Read more
  • Gain a strong fundamental understanding of how Social Media Marketing works and its importance in the Digital Marketing mix.
  • Importance of Social Media in India
  • Introduction to popular Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn etc)

MODULE 21

Creating Effective Content on Social Media

This module will help students to learn more about how to create effective content for social media with online tools.

Duration: 1:30 hours
Read more
  • Learn how to create content and build an effective content plan for Facebook & Social Media marketing platforms.
  • Use free online tools to create images and Video for Social Media
  • Tools: Canva

MODULE 22

Facebook Marketing & Advertising

In this module students will learn more about facebook marketing & advertising campaigns.

Duration: 3 hours
Read more
  • Learn how to use Facebook Marketing & Facebook Ads to drive brand awareness, leads and sales for businesses and brands.
  • Learn how to measure the success of your Facebook Marketing efforts.

MODULE 23

Build Facebook Messenger Chatbots

In this module students will learn more about how to create Facebook messenger chatbots.

Duration: 1:30 hours
Read more
  • Advantages using FB Marketing Chatbots
  • How chatbot marketing is different than other marketing channels
  • Use Cases/Case Studies for Facebook Marketing Chatbots
  • Learn about How to Build Chatbots

MODULE 24

Twitter & LinkedIn Marketing

In this module students will learn more about LinkedIn & twitter marketing campaigns.

Duration: 3 hours
Read more
    <
  • Advantages using FB Marketing Chatbots
  • How chatbot marketing is different than other marketing channels
  • Use Cases/Case Studies for Facebook Marketing Chatbots
  • Learn about How to Build Chatbots

MODULE 36

Instagram and Snapchat Marketing

In this module students will learn more about Instagram & Snapchat marketing campaigns.

Duration: 3 hours
Read more
  • Learn how to use Instagram and Snapchat for marketing
  • Learn how to measure the success of your Instagram and Snapchat Marketing efforts

MODULE 26

Pinterest Marketing & Social Media Strategy

In this module students will learn more about Pinterest marketing & various tools to improve social media strategy.

Duration: 1:30 hours
Read more
  • Learn how to use Pinterest for marketing
  • Learn how to measure the success of your Pinterest Marketing efforts
  • Craft a strategy to drive brand awareness, leads, and sales for businesses and brands, through social media marketing.
  • Leverage various tools to improve the efficiency of your Social Media Marketing efforts.

MODULE 27

Getting Started with Affiliate Marketing

In this module students will learn more about introduction to Affiliate marketing and fundamental of niche selection.

Duration: 1 hours
Read more
  • Introduction to Affiliate marketing
  • Fundamental of Niche Selection
  • How to find buyers & get traffic

MODULE 28

Affiliate Marketing Strategies

In this module students will learn more about how to find profitable products to sell and how to get approved by an affiliate network.

Duration: 2 hours
Read more
  • Framework to find profitable affiliate products
  • How to get approved by most of the affiliate networks
  • Affiliate marketing tools

MODULE 29

Affiliate Marketing Live Challenge

In this module students will take up a challenge that they will start making & achieving 5k/10k/20k a month. Trainer will guide them.

Duration: 3 hours
Read more
  • Introduction to the challenge
  • How to create user friendly affiliate links
  • 10 niche affiliate site principles to live by
  • Automate Link your Link Building

MODULE 30

Email Marketing

In this module students will learn more about email marketing & how to set up Mali chimp account.

Duration: 1 hours
Read more
  • Why market your business with email?
  • What is Email Automation?
  • Benefits of Email Automation
  • When to send emails- 10 Automated Emails
  • Tips for Effective Automated Emails

MODULE 31

Setting up Email Marketing Campaign

In this module students will learn more about how to set up Mali chimp account.

Duration: 1 hours
Read more
  • Mailchimp account set up
  • Add Opt-ins & popups to your site
  • Create Email Campaigns with Mailchimp
  • Writing killer Subject lines
  • Email marketing analytics
  • Tools: MailChimp

MODULE 32

ORM

In this module students will learn more about ORM & how to execute the ORM campaigns.

Duration: 2 hours
Read more
  • Introduction to ORM
  • Types of ORM Campaigns
  • ORM Activities
  • Measurement Tools
  • Reporting

MODULE 33

Quora Marketing

In this module students will learn more about how to use Quora to market the business, products & services.

Duration: 2 hours
Read more
  • Why Market your business on Quora
  • Quora Marketing Strategy
  • Build a List of Questions to Answer
  • Quora Promotion
  • Find a Blog post idea with Quora
  • Quora Business Page setup
  • Quora Analytics

MODULE 34

Introduction to Google Analytics

In this module students will learn more about google analytics, how it works and how to set up an account.

Duration: 2 hours
Read more
  • Why Digital Analytics
  • Google Analytics Overview
  • How google analytics works
  • Google Analytics Setup/Demo Account
  • How to add backup views
  • How to add filters to reporting views

MODULE 35

Google Analytics Reporting

In this Module students will learn more about reporting parameters of google analytics.

Duration: 2 hours
Read more
  • Audience Overview
  • Acquisition
  • Conversion
  • How to set up Goals
  • Custom Dashboards
  • Reporting to Clients

MODULE 36

Starting Career in Digital Marketing

In this Module students will learn more about how to start their career in digital marketing.

  • Different Career streams in Digital
  • Know your PASSION
  • CV Preparation
  • Interview Grooming
Duration: 2 hours

Your own mentor

With your weekly mentor call, you’ll get to

online marketing course mentor
Learn from the best

Your mentor has years of experience and will share valuable industry insights.

online marketing course mentor
Set your own agenda

Discuss deliverables, topics you are interested in, or career steps.

online marketing course mentor
Get inspired

Our students love being inspired and motivated by their mentors.

Copyright 2019
Get FREE 1-on-1 Career Counselling