S-Tek Certified Digital Marketing
Course Objective
S-Tek Digital Marketing is a training wing of India’s leading training provider “Speakwell Skills Academy Pvt. Ltd. At S-Tek, we offer training in the area of Digital Marketing. We train you on how to undertake project on SEO (Search Engine
Marketing) or SMM (Social Media Marketing).
Introduction to Digital Marketing
- Introduction to Marketing & Branding
- Introduction to Digital Marketing
- Traditional v/s Digital Marketing
- Factors for Rise of Digital marketing
- Introduction to SEO, SEM, Social Media, Google Analytics, Affiliate Marketing, Content Marketing & Other Important modules
Blogging
- Introduction (What & Why)
- Importance of Website/Blog Planning
- Phases Website Design Process (Analysis, Planning, Design, Content,
- development, testing, deployment)
- How to Choose Niche
How to Make Website/Blog
- Steps to Start a Blog (Choose Platform, Domain name, Hosting, Installation, Design & layout) with WordPress
- Explore WordPress Dashboard
- Setting up & Editing Theme
- Creating Pages on the Website/Blog
- Publishing Blogs & Articles
- Plugins & Widgets
- Blogging stats, facts & insights
Customer Research
- Introduction(What & Why)
- Customer Persona Creation Steps/Questions
- Example of Customer Personas
Introduction to SEO
- How Search Engine Works
- SEO v/s SEM
- Introduction to SEO (On Page & Off Page)
Keyword Research
- Buyer Persona
- Finding Seed keywords
- Low hanging fruits (Long tail keywords)
- Prioritize final List of keywords
On Page SEO
- On Page Introduction
- Keyword Mapping
- Basic HTML tags (Only Relevant to SEO)
- On Page Meta Tags
- Content
- Website Architecture
Technical On Page SEO
- txt
- URL
- XML Sitemap
- Canonicalization
- Schema
- Broken Links
- What to avoid in On Page (Black HAT SEO)
Off Page SEO
- Off Page SEO Introduction
- What is Link building & its Anatomy
- Importance of Backlinks
- Backlinks (do follow and no follow)
- Inbound & Outbound Links
- Types of Links (Good & Bad)
Advance Off Page SEO
- Anchor Text – Variation
- What to Avoid in Link BuildingDifferent Ways to do Link Building (Directories, Articles, Content marketing, Guest Blogging, Web 2.0, Social Bookmarking etc.)
- Content is HIGH Quality and Unique and Well Researched
- What to Avoid in Link Building
SEO Audits & Measurement
- Factors to perform SEO Audit
- On Page SEO Audit
- Off Page SEO Audit
- Content audit
- Brand Audit
SEO Audits & Measurement
- What are algorithms
- Algorithm timeline (History)
- Algorithm Effects (Case Studies)
- SEO Reporting
Introduction to SEM – Fundamentals & Case studies
- What is SEM?
- Why Google Ads?
- Where do Google ads show (networks, devices)?
- Ads Terminologies
- How Does the SEM Auction Work?
- Structure of an Ads Account
Setting Up Google Ads Campaign
- Campaign Types – Introduction to Search, Display (including Videos), Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of SN Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- DKI
- Ad Extensions
Keywords, Ads, Landing Pages & Bidding
- Keyword Research
- Keyword Planner & Estimator
- Keyword Match types
- Landing Page
- Bidding and Budget
- Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.
Display Network, Ad Formats & More
- Introduction to Google Display Network
- Display Campaigns – Targeting Options – including remarketing introduction
- Display Ad Formats
- Ad Gallery Tool
- Create two GDN Campaigns:
- Demographic, Topic, Interest and Placement Targeting
- Remarketing lists
- Conversion Tracking – Set up process
Mobile Ads
- Mobile-specific Ad Campaigns
- Optimization Strategies
- Creating different Mobile Optimize Ads
YouTube Promotions Video Ads
- What is YouTube Marketing & Why its Important?
- YouTube Account Set up
- How to optimize Videos for SEO & Rankings
- Different Types of Videos to create for YouTube
- How to Market YouTube Channel & Videos
- How to Run YouTube Advertising Campaign
- YouTube Analytics
Performance Tracking
- Why Reporting is Important
- Important Metrics to Monitor
- Report Editor – Running different types of reports
- Account Audit Demo – Wordstream Account Audit Tool (or any other relevant free/paid tools). Preferably Free.
Introduction to Social Media
- Gain a strong fundamental understanding of how Social Media Marketing works and its importance in the Digital Marketing mix.
- Importance of Social Media in India
- Introduction to popular Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn etc)
Creating Effective Content on Social Media
- Learn how to create content and build an effective content plan for Facebook & Social Media marketing platforms.
- Use free online tools to create images and Video for Social Media
Tools: Canva
Facebook Marketing & Advertising
- Learn how to use Facebook Marketing & Facebook Ads to drive brand awareness, leads and sales for businesses and brands.
- Learn how to measure the success of your Facebook Marketing efforts.
Build Facebook Messenger Chatbots
- Advantages using FB Marketing Chatbots
- How chatbot marketing is different than other marketing channels
- Use Cases/Case Studies for Facebook Marketing Chatbots
- Learn about How to Build Chatbots
Twitter & LinkedIn Marketing
- Learn how to use Twitter and LinkedIn to drive brand awareness, leads, and sales for businesses and brands,
- Learn how to measure the success of your Twitter and LinkedIn Marketing efforts
Instagram and Snapchat Marketing
- Learn how to use Instagram and Snapchat for marketing
- Learn how to measure the success of your Instagram and Snapchat Marketing efforts
Pinterest Marketing & Social Media Strategy
- Learn how to use Pinterest for marketing
- Learn how to measure the success of your Pinterest Marketing efforts
- Craft a strategy to drive brand awareness, leads, and sales for businesses and brands, through social media marketing.
- Leverage various tools to improve the efficiency of your Social Media Marketing efforts.
Getting Started with Affiliate Marketing
- Introduction to Affiliate marketing
- Fundamental of Niche Selection
- How to find buyers & get traffic
Affiliate Marketing Strategies
- Framework to find profitable affiliate products
- How to get approved by most of the affiliate networks
- Affiliate marketing tools
Affiliate Marketing Live Challenge
- Introduction to the challenge
- How to create user friendly affiliate links
- 10 niche affiliate site principles to live by
- Automate Link your Link Building
Email Marketing
- Why market your business with email?
- What is Email Automation?
- Benefits of Email Automation
- When to send emails- 10 Automated Emails
- Tips for Effective Automated Emails
Setting up Email Marketing Campaign
- Mailchimp account set up
- Add Opt-ins & popups to your site
- Create Email Campaigns with Mailchimp
- Writing killer Subject lines
- Email marketing analytics
ORM
- Introduction to ORM
- Types of ORM Campaigns
- ORM Activities
- Measurement Tools
- Reporting
Quora Marketing
- Why Market your business on Quora
- Quora Marketing Strategy
- Build a List of Questions to Answer
- Quora Promotion
- Find a Blog post idea with Quora
- Quora Business Page setup
- Quora Analytics
Introduction to Google Analytics
- Why Digital Analytics
- Google Analytics Overview
- How google analytics works
- Google Analytics Setup/Demo Account
- How to add backup views
- How to add filters to reporting views
Google Analytics Reporting
- Audience Overview
- Acquisition
- Conversion
- How to set up Goals
- Custom Dashboards
- Reporting to Clients
Starting Career in Digital Marketing
- Different Career streams in Digital
- Know your PASSION
- CV Preparation
- Interview Grooming